Cotton USA showed the global home textile industry ‘What’s New in Cotton’, including new innovative technologies to drive sales growth, at the recently held Heimtextil expo in Frankfurt, Germany, the international trade fair for home and contract textiles. Cotton USA promotes US cotton fibre and manufactured cotton products all around the world.

Twelve mills and manufacturers at the show expressed interest in becoming a Cotton USA licensee: one from the Czech Republic, Spain, Portugal, and India; two from Turkey; two from Pakistan; and four from China. Additionally, 11 brands and retailers visited the booth, which include Target, Standard Textiles, John Lewis, Bed Bath and Beyond, M&S, Hema, Wayfair, Sheridan, Casablanca, Dunelm, and Zucchi, according to a press release by Cotton USA.

“It’s been a little more than a year since we first introduced ‘What’s New in Cotton’. Since then, we’ve had the opportunity to showcase some of the most exciting new innovations in the industry. At Heimtextil, we demonstrated more of what’s possible with the help of US cotton,” CCI executive director Bruce Atherley said.

Cotton USA invited attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the Cotton USA Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.

Additionally, Cotton USA highlighted US cotton’s sustainability, quality, transparency, and premium value, as well as the findings of current market and consumer studies and its ongoing sourcing programmes that match US cotton buyers and suppliers throughout the supply chain.from:www.chinatexnet.com