On June 19, data from the second-hand collectibles platform Qiandao APP revealed that the average transaction price of the Labubu "Heartbeat Macaron" series had dropped by 10% over the past three days. With large-scale restocks across official channels-including Tmall flagship stores, WeChat mini programs, and livestream commerce on Douyin-the influx of supply has brought noticeable price fluctuations, prompting the platform to issue a consumer reminder about potential volatility. While this reflects shifting market dynamics, it also redirects attention to what makes Labubu stand out: its sophisticated material design and unique tactile experience. Unlike conventional plastic toys, Labubu adopts a multilayer construction using high-performance synthetic fibers that combine softness, durability, and safety-key features that contribute to its premium positioning. The outermost layer is made of faux fur fibers that mimic rabbit or lamb hair. These are engineered from modified polyester fibers (such as PET and PBT) enhanced through physical techniques like special cross-sectional shaping and chemical additives such as hydrophilic agents. The fiber diameter is tightly controlled (5–15 μm), simulating the scale structure of real animal fur. With over 90% rebound rate, these fibers are both soft and highly elastic. Silver ions or quaternary ammonium-based antimicrobials are embedded to inhibit bacterial growth, while hydrophobic treatments provide stain resistance. Flame retardancy is achieved using halogen-free phosphorus-based additives, enabling the material to pass EU EN71-2 toy safety standards. Beneath the outer layer is a faux suede surface, crafted using island-in-the-sea fiber technology at a 70:30 ratio. Through alkali reduction processing, the material forms a fine, suede-like texture with a fiber density of 20,000–30,000 strands per square centimeter. This mid-layer closely wraps the figure's body, simulating the tactile comfort of pet fur-often described as a "soothing cat-like feel." The innermost layer consists of a synthetic fabric (PP wrapping layer) with the surface layer made of synthetic staple fiber (polyester or nylon) and filled with PP fiber. This structure, formed via needle-punching techniques, provides both plushness and abrasion resistance. Tested using the Martindale method, the fabric withstands over 20,000 rub cycles, ensuring durability for daily handling and compression. To improve integration between the soft body and molded face parts, Labubu employs high-precision part assembly down to 0.1mm tolerances, reducing seam lines and preventing detachment. Additional surface treatments improve colorfastness for outdoor use and enable playful interaction. Select product lines have also introduced eco-friendly recycled fibers, aligning with the brand's sustainability initiatives. These innovative materials not only enhance the sensory experience but also elevate Labubu to the realm of "emotional luxury collectibles." One consumer shared, "It feels like holding a real pet. Hugging it relieves stress-this isn't just a toy; it's emotional therapy." In an era where "emotional value" drives consumption, Labubu's use of advanced materials transforms its figures into more than just collectibles-they become vessels for comfort, identity, and mental wellness. As the brand navigates challenges brought by oversupply and market saturation, maintaining its premium experience through cutting-edge materials will be key to sustaining its allure and pricing power in the competitive designer toy market.